Growing your Business by Marketing
Whatever the size of an organisation, it is increasingly recognised that if the business is not growing - then it is in decline.
This imperative to develop business means that every manager has to know the key techniques to really understand customer needs. Once customer needs are understood, you can put in place the plan to persuade existing and new customers to buy products and services from you rather than your competitors.
Marketing is a key management discipline that enables producers of goods or services to interpret customer wants, needs and desires - and then deliver, at a profit, what will match the needs of their targeted customers.
This one-day workshop provides an introduction to the key elements of marketing that all managers need to understand to enable them to grow the business.
Key Outcomes
- Identifying the industry you are in and your target customers
- Understanding what information you need to gain competitive advantage
- Understanding the marketing mix - product, price, place & promotion
- Identifying what your competitive advantage is
- Identifying how best to communicate with your customers
"Thank you, I will now draw up buyer profiles and improve my market analysis including what will be the influencing factors with my target customers" (Regional Manager)